JUUL Labs’ mission is to eliminate cigarettes. JUUL is intended for adult smokers who want to switch from combustible cigarettes.
You must be at least 18 years old to purchase products on JUUL.co.uk.
It is illegal to sell or resell our product to minors. For more information on JUUL Labs’ youth prevention efforts, read more.
If you are requesting support or warranty service, please click here for our support page.
Education, Awareness, & Prevention
As an independent company, we are committed to driving innovation in our category. We are developing and pioneering both technology and programmes focused on helping adult smokers by providing an alternative to smoking. We have a robust age verification programme in place to ensure we prevent use by minors.
Youth prevention initiatives
We have pledged an initial investment of £22M over the next three years dedicated to independent research, youth and parent education, and community engagement.
Our ecommerce platform utilises unique ID match and age verification technology to make sure minors are not able to access and purchase our products online.
We market our products responsibly, following strict guidelines to have material directed toward adult smokers and not to youth audiences. (Please read our Marketing & Social Media Code)
We support effective legislation and regulation to prevent the purchase and use of our products by minors.
We have reseller terms that include monitoring and penalties for noncompliance with underage restrictions.
Our packaging will include a prominent nicotine label and the additional statement “The alternative for adult smokers.”
At every end point JUUL products are available for sale we enforce 'Think 25' age verification methods.
JUUL products are not for non-smokers or anyone underage and will be controlled stringently to avoid misuse.
As an independent company with no links to tobacco, JUUL Labs is committed to ongoing innovation to help more people switch from tobacco.
Because of the regulated nature of our product, we conduct random compliance checks of independent retail stores using our secret shopping program. We evaluate hundreds of locations every month.
We actively monitor the internet and process thousands of enforcement actions per month. Our goal is to ensure only authorised retailers who are subject to our youth prevention controls are selling JUUL products.
Warning: This product contains nicotine which is a highly addictive substance. JUUL is intended for use by adult smokers. Keep out of reach of children. Danger. Toxic if swallowed. Very toxic in contact with skin. If SWALLOWED immediately call a POISON CENTER or doctor/physician. IF ON SKIN wash with plenty of soap and water.