JUUL Labs’ mission is to eliminate cigarettes. JUUL products are intended for adult smokers who want to switch from combustible cigarettes.
You must be at least 18 years old to purchase products on JUUL.co.uk.
2.1.2 This website is not intended for children and we do not knowingly collect data relating to children.
2.2 Who is the “Controller” of your personal data?
2.2.3 You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
2.3.1 This version was last updated on July 16, 2018.
2.3.2 It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
2.4 Third-party links
3.1 Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
3.2 We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:
3.2.1 “Identity” data includes first name, last name, username (or similar identifier), marital status, title, date of birth and gender.
3.2.2 “Contact” data includes billing address, delivery address, email address and telephone numbers.
3.2.3 “Financial” data includes bank account and payment card details.
3.2.4 “Transaction” data includes details about payments to and from you and other details of products and services you have purchased from us.
3.2.5 “Technical” data includes internet protocol (IP) address, mouse tracking, links clicked, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
3.2.6 “Profile” data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
3.2.7 “Usage” data includes information about how you use our website, products and services.
3.2.8 “Marketing and Communications” data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
3.4 We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
3.5 If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
4.1 The products that we sell on our Website are highly regulated and age-restricted. We are required and committed to preventing sales to anyone under the legal purchasing age. We will only send you marketing materials and information that encourage or facilitate a purchase of our products after you have certified that:
4.1.1 you are a of legal purchasing age for the product you wish to purchase;
4.1.2 that you wish to be added to our mailing list for the purpose of receiving transactional offers and advertising from a regulated company; and
4.1.3 that you understand that providing false information may constitute a violation of the law.
4.2 Before you can make a purchase from a product specific newsletter mailing list, we will verify your age through a non-affiliated third party company to perform an age and identify verification check in order to comply with our obligations to only sell our products to those at or over the legal purchasing age. We utilise these trusted verification services to verify the information that you provide and ensure that you qualify to access and purchase products from our website. Where your data is shared with a third party company in order to perform an age and identify verification check such data sharing shall always be done by us in accordance with this policy.
4.3 In some cases, we might not be able to verify your age and/or identity through their verification service. If you are unable to verify your age with the requested information, you will be requested to upload a copy of appropriate photo-ID that our team can manually verify your date of birth. Photo ID's that are uploaded for this purpose will also always be used and stored in accordance with this policy.
4.4 Find out more about our youth prevention programme here: https://www.juul.co.uk/youth-education-awareness-and-prevention.
We use different methods to collect data from and about you including through:
5.1 Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
5.1.1 purchase our products;
5.1.2 create an account on our website;
5.1.3 subscribe to our newsletters;
5.1.4 request marketing to be sent to you;
5.1.5 enter a promotion or survey; or
5.1.6 give us some feedback or reviews.
5.3 Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out in our age verification process as stated in paragraph 4 above.
5.4 Technical Data from the following parties:
5.4.1 analytics providers such as Google based outside the EU;
5.4.2 search information providers such as Google.
5.5 Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as Worldpay and Recurly.
5.6 Identity and Contact Data from publicly availably sources such as Veratad.
6.1 We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
6.1.1 Where we need to perform the contract we are about to enter into or have entered into with you.
6.1.2 Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
6.1.3 Where we need to comply with a legal or regulatory obligation.
6.2 Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
7.1 We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
7.2 Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
|Purpose/Activity||Type(s) of data (see paragraph 3 for further details)||Lawful basis for processing including basis of legitimate interest|
|To register you as a new customer||Identity; Contact; Profile||Performance of a contract with you|
|To process and deliver your order including: Manage payments, fees and charges; Collect and recover money owed to us||Identity; Contact; Financial; Transaction; Marketing and Communications||Performance of a contract with you; Necessary for our legitimate interests (to recover debts due to us)|
|To use data analytics to improve our website, products/services, marketing, customer relationships and experiences||Technical; Usage||Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)|
|To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you||Identity; Contact; Profile; Usage; Marketing and Communications; Technical||Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)|
|To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)||Identity; Contact; Technical||Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise); Necessary to comply with a legal obligation|
|Age verification (for more details see further details at paragraph 4)||Identity; Contact||Performance of a contract with you; Necessary to comply with a legal obligation|
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
8.1 Promotional offers from us
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and, in each case, you have not opted out of receiving that marketing.
8.2 Third-party marketing
We will get your express opt-in consent before we share your personal data with any company outside the Juul group of companies for marketing purposes.
8.3 Opting out
You can ask us or third parties to stop sending you marketing messages at any time by contacting us at any time.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.
8.5 Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
9.1 We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 7 above.
9.1.1 Internal Third Parties (full details of which are included in the Glossary at the end of this policy). Note that these Internal Third Parties are not necessarily within the European Economic Area (EEA).
9.1.2 External Third Parties (full details of which are included in the Glossary at the end of this policy).
9.1.3 Specific third parties were such are stated in the table at paragraph 7 above (purposes for which we will use your personal data), e.g. with age verification partners.
9.2 We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
9.3 Please note: The products sold on this website are highly regulated by various governing agencies. It may become necessary to share the information that we collect in accordance with the terms of this policy with such agencies to comply with laws, a judicial proceeding, court order, or other legal requests.
10.1 We share your personal data within the Juul Group. This will involve transferring your data outside the European Economic Area (EEA).
10.2 We ensure your personal data is protected by requiring all our group companies to follow the same rules when processing your personal data. These rules are called "binding corporate rules". For further details, see European Commission: Binding corporate rules.
10.3 Many of our external third parties are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.
10.4 Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
10.4.1 We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission. For further details, see European Commission: Adequacy of the protection of personal data in non-EU countries.
10.4.2 Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. For further details, see European Commission: Model contracts for the transfer of personal data to third countries.
10.4.3 Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US. For further details, see European Commission: EU-US Privacy Shield.
10.5 Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.
11.1 We take the security of your information extremely seriously and employ physical, administrative, and technological safeguards designed to preserve the integrity and security of all information collected through our website. Our services support the industry standard Secure Socket Layer (SSL) encryption which is applied to all data transmitted so it cannot be read by others. In addition, if you are using a shared computer to access our website, we recommend that you log out of your account before ending your browser session. This will also ensure that your account will not be used by anyone other than yourself.
11.2 We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
How long will you use my personal data for?
12.1 We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
12.2 To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
12.3 In some circumstances you can ask us to delete your data: see the “request erasure” legal right below for further information.
12.4 In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
13.1 Under certain circumstances, you have rights under data protection laws in relation to your personal data. Full details of these rights can be found in the Glossary at the end of this policy and on the European Commission website here. In summary, these rights are the right to:
• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Right to withdraw consent.
If you wish to exercise any of the rights set out above, please contact us.
13.2 No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
13.3 What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
13.4 Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us
Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
Internal Third Parties
JUUL Labs, Inc. acting as joint controllers and who are based the USA and provide IT and system administration services.
External Third Parties
YOUR LEGAL RIGHTS
You have the right to:
Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.
Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.