Our Story

Adam Bowen
Founder, Chief Technology Officer
Adam has over 15 years of experience in consumer product design and 11 years of experience in tobacco product innovation. He holds a MSME, Product Design from Stanford University and a B.A. in Physics from Pomona College.

K.C. Crosthwaite
Chief Executive Officer
K.C. has over 20 years of experience in product development, management, and stakeholder and regulatory engagement. Most recently, K.C. served as Chief Growth Officer of Altria, where he spent several years focused on alternatives to combustible cigarettes. K.C. is a graduate of Marquette University, and earned his MBA from Providence College.

Joanna Engelke
Chief Quality and Regulatory Officer
Joanna has over 30 years’ experience, including executive leadership of global quality/regulatory for Boston Scientific, Managing Director of Halloran Consulting. Joanna has an MBA from Harvard and B.A. in Political Science from Yale.

Jared Fix
Chief Strategy Officer
Jared has held a range of executive leadership roles in regulated industries including both Chief Growth Officer and Chief Marketing Officer at Constellation Brands, as well as General Manager at Beam Suntory. Jared was formerly an Engagement Manager at McKinsey & Co and Captain in the US Army. Jared holds an MBA from Columbia University and a B.A. in Economics from the College of William & Mary.

Monika Fahlbusch
Chief People Officer
Monika is a seasoned executive with over 30 years of experience leading the People function for companies such as BMC Software and Salesforce. Monika was named one of the Silicon Valley Women of Influence for 2016 by the Silicon Valley Business Journal. She holds a Bachelor of Science in Business Administration and Economics from St. Mary’s College of California, and has served as an advisory board member to the School of Business and Economics at that institution.

David Dickey
Chief Supply Chain Officer
David has over 25 years of Supply Chain and Operations experience across multiple industries leading large-scale transformations for TPG Capital and United Technologies. He has a M.S. in Management from Purdue and a B.S. in Electrical Engineering from Worcester Polytechnic Institute.

Matt David
Chief Communications Officer
Matt David’s experience as a communications strategist includes work for corporations, successful electoral campaigns, and service in federal and state government. He has held senior communications positions on the last four presidential campaigns, and led communications strategies for the state of California, global Fortune 500 companies, technology companies, and elected officials.

Bob Robbins
Chief Growth Officer
Bob brings experience managing regulated consumer sales, most recently with Constellation Brands. Prior to his career in the commercial sector, he served as an officer and aviator in the US Navy. Bob has an MBA from Stanford University and a B.S. in Systems Engineering from the US Naval Academy.