JUUL Labs’ mission is to eliminate cigarettes. JUUL products are intended for adult smokers who want to switch from combustible cigarettes.
You must be at least 18 years old to purchase products on JUUL.co.uk.
It is illegal to sell or resell our product to minors. For more information on JUUL Labs’ youth prevention efforts, read more.
If you are requesting support or warranty service, please click here for our support page.
We are committed to innovating with adult smokers in mind.
James Monsees and Adam Bowen co-founded JUUL when they applied their background in product design to the challenge of finding a better alternative to smoking. They’d been smokers for many years, but they were increasingly dissatisfied with the health and social impacts of cigarettes. When they could find no attractive alternative to cigarettes, James and Adam recognised a groundbreaking opportunity to apply industrial design to the smoking industry, which had not materially evolved in over one hundred years. The result was JUUL.
JUUL was founded by former smokers, James and Adam, with the goal of improving the lives of the world's one billion adult smokers. JUUL Labs is now a thriving team of scientists, engineers, designers, supply chain experts, customer service and business professionals who believe that design, technology and out-of-the-box thinking are the keys to creating the most satisfying alternative to cigarettes.
Meet some of our talented teammates who power JUUL.
Warning: This product contains nicotine which is a highly addictive substance. JUUL is intended for use by adult smokers. Keep out of reach of children. Danger. Toxic if swallowed. Very toxic in contact with skin. If SWALLOWED immediately call a POISON CENTER or doctor/physician. IF ON SKIN wash with plenty of soap and water.