We believe JUUL is a viable alternative for adult smokers. Smoking is bad for your health, and those who don’t currently use nicotine products should not start.
We recognise that smoking alternatives continue to be the subject of conversation. We welcome dialogue, debate, and data. Below are several JUUL Labs perspectives on these topics.
We share public health concerns about cigarettes; in fact, they constitute our company’s mission. We did not create JUUL to undermine years of effective tobacco control, and we do not want to see a new generation of smokers.
If you share our concerns and would like to speak with someone at JUUL, please contact youthprevention@juul.co.uk.
We adhere to strict guidelines to ensure that our marketing and commercial communications are directed toward existing adult smokers. These guidelines, which may be modified from time to time, include assuring that our marketing is clear on the following points:
Adult smokers should have access to scientific research and opinions. Here are several links that offer a variety of perspectives on both the technology and the industry: