We recognise that smoking alternatives continue to be the subject of conversation. We welcome dialogue, debate and data, and JUUL Labs will evaluate findings as and when such studies become available, as well as investing in its own proprietary research.
As scientists, product designers and engineers, we believe that vaping can have a positive impact when used by adult smokers, and can have a negative impact when used by nonsmokers. Our goal is to maximise the positive and reduce the negative.
These alternatives contain nicotine, which has not been shown to cause cancer but can create dependency. We believe that these alternatives are not appropriate for adults who do not already smoke.