JUUL is designed with adult smokers in mind, from form to technology to flavour. It is easy to use, there are no buttons or switches. The JUUL Device has regulated temperature control and uses nicotine salts as found in the tobacco leaf rather than free-base nicotine you find in most e-cigarettes. These qualities are unique to JUUL and allow you to experience complete freedom from the mess of ash and odour. JUUL provides an alternative to meet the standards of adult smokers looking to switch from smoking cigarettes.